Prev Next

Mask
Mask
Slide 1

1939: Danny and Joe Open in the Italian Market

As with so many Italian immigrants in the 1930's, Danny and Joe Di Bruno, along with their brothers and sisters, came to Philadelphia through Ellis Island in search of the American Dream. They came to America where rumor had it that the streets were paved with gold, but upon arriving to Philadelphia's 9th Street Italian Market they soon found only cobblestones. With only 3rd grade educations, their willingness to work endless hours, and their entrepreneurial spirit, the brothers put everything on the line - which wasn't much - and opened up the Di Bruno Bros. Grocery Store at 930 S. 9th Street. Danny would often say, "We didn't have much money, but a smile doesn't cost you anything!" The Di Bruno commitment to making our customers smile is still alive and well today.

Slide 2

1965: The "House of Cheese" is Born

After 25-years of serving the neighborhood, Danny and Joe had established their store as a convenient destination for groceries and some imported foods. But, they soon realized the emergence of the big chain supermarkets could jeopardize their humble, neighborhood grocery business. During a vacation to Switzerland where Danny sampled some of world's best cheese, he was inspired to reinvent Di Bruno Bros. into a gourmet cheese shop, and so was born Di Bruno Bros. "House of Cheese". Cured meats, thousands of pounds of aged provolone, and imported cheeses from Italy and around the world hung from the ceiling, filling the 700 sq. foot store. This collage of delicious products and intoxicating aromas made Di Bruno's the destination of choice for culinary enthusiasts throughout Philadelphia.

Slide 3

1976: A Symbol of Philadelphia

Rocky Balboa, the Bicentennial and Di Bruno Bros. become forever symbolic of the city of Philadelphia, not just locally but nationally. Beyond culinary pioneering, Danny's natural business instincts and charismatic personality elevated him as one of Philadelphia's great small business leaders. Danny was instrumental in organizing the annual Italian Market Festival that attracted thousands of visitors from around the country, for 3 full days of celebrating great food and the rich Italian community of Philadelphia.

Slide 4

1987: Local and National Experts

The Stock Market crashes as well as the Berlin Wall, but Di Bruno Bros. reputation as a culinary destination rises. As international travel to Europe became more frequent, the Culinary Pioneering philosophy of Di Bruno Bros. was warmly received by food enthusiasts more than ever before! The two humble brothers were now recognized as local and national experts for their culinary knowledge and discoveries. Danny and Joe and their growing staff were often consulted by some of Philadelphia's great chefs, food writers, TV show culinary spotlights, and The Philadelphia Inquirer's much touted Sunday Newspaper Food Section for information on new and classic cheeses and specialty foods.

Slide 5

1990: A "Fresh New Generation" Begins

A new decade and a Fresh New Generation begins for Di Bruno Bros. Danny and Joe decided, or rather their children decided after fifty years, that it was time to let another generation take the reins of the Philadelphia institution that they had built. Billy Jr., Emilio & Bill, three cousins, assumed the task of writing the next chapter of this Di Bruno Bros. story. Billy Jr. and cousin Bill, both with their college degrees, and Emilio, with a degree in Culinary Arts, embraced the legacy and core values their grandfather and uncle celebrated. The cousins represented a "Fresh New Generation" for Di Bruno Bros.

Slide 6

1993: Specialty Foods from Across the Globe

With their youth, passion, and entrepreneurial spirit of their predecessors the three cousins relentlessly celebrated the Di Bruno culinary pioneering philosophy. They discovered new products and reintroduced some of their best-selling, classic, specialty foods. In short order, they quickly reminded everyone that Di Bruno Bros. was Philadelphia's gourmet destination! By networking and expanding relationships both locally and internationally the young cousins continued to expand their family business. They added a wholesale and importing operation to serve restaurants and other specialty retailers. They didn't limit their discoveries to one specific country. As a result, the shelves became stocked with products from across Europe, Asia, North Africa and South America.

Slide 7

1998: Di Bruno Bros. Expands... Online and Offline!

As the 20th Century winded down, Di Bruno Bros.' growth was just beginning. With the emergence of the internet boom, dibruno.com became one of the first specialty food retailers on the Internet. They shipped some of their best-selling products across the country. In addition, the cousins decided it was time to open a satellite Di Bruno Bros. to better serve the hustle and bustle of center city, near Rittenhouse Square. In addition, Di Bruno Bros. "Pronto" was launched at the 9th Street location to offer homemade prepared foods to its customers. This new addition to the Italian Market served the demands of those clients who wanted quality food as well as catering services. The City of Philadelphia was growing, the culinary industry was growing, and Di Bruno Bros. was humbly following along!

Slide 8

2005: Rittenhouse Square Location Opens

In 2005, the cousins, inspired by the legacy of Di Bruno Bros., a loyal customer base, and the great City of Brotherly Love put their 65-year reputation on the line along with a $4 million dollar investment and created Philadelphia's newest and greatest gourmet destination in the heart of Center City situated off Rittenhouse Square. From the day the doors opened, the store was a great success. Expanding all their culinary offerings the new, beautiful, 10,000 square-foot marketplace introduced a Cafe, Coffee Bar, one-of-a kind Cheese Cave, Prepared Foods, Chacuterie counter, new Meat and Seafood department and expanded catering services.

Slide 9

2006: NASFT Gourmet Retailer of the Year

As a result of creating one of the country's finest food stores, in 2006, Di Bruno's was recognized as Gourmet Retailer of the Year by NASFT and locally recognized as Retailer and Family Business of the year by the Philadelphia Chamber of Commerce. The store has been continually recognized for it's culinary delights and shopping experience. It has also received accolades for its unique architectural design as well as its influence on the revitalization of one of Center City's less desirable business corridors. The cousins and the Di Bruno staff, 150 persons strong, like to say that we "Celebrate Great Food, Great People and Great Business" everyday.

Slide 10

2008: Di Bruno's Opens in the Comcast Center

Di Bruno's opens in the Comcast Center, Philadelphia's newest and tallest building! As the anchor tenant in the Market & Shops, the legacy of "Culinary Pioneering" continues. Danny and Joe's dedication to their loyal customers and culinary pioneering still drives the Di Bruno Bros. of today to provide the most authentic foods from traditional, artisanal producers. They also continue to inspire everyone who walks through their front doors to nurture the relationship between family and food. Every cheesemonger, gourmet specialist, and customer service associate of the Di Bruno family you encounter holds not only a passion for celebrating great food, great people, and great business, but most importantly celebrating the legacy of Danny and Joe!

 

2011: Di Bruno Bros. Expands to the Main Line

Writing the next chapter of its well-established legacy of culinary pioneering, Di Bruno Bros. expanded outside the city proper for the first time in March 2011. The Ardmore Farmers Market at Suburban Square, an expansive food emporium, is the area’s oldest such marketplace and was the perfect landing spot for Di Bruno Bros.’ superior products and services. In addition to the artisan cheeses and meats, gourmet goods, and prepared foods customers have come to expect from Di Bruno Bros., visitors to the Farmers Market location will also be able to take advantage of our extensive catering services and enjoy culinary demonstrations and tastings.

 

2013: Di Bruno Bros. Opens in The Franklin

In October 2013, Di Bruno Bros. opened its 5th location - a 4,500 square-foot gourmet market in the up-and-coming Midtown West area, close to Washington Square and Old City, Philadelphia.Fitting right into the neighborhood, Di Bruno Bros. is the ultimate source for hundreds of fine cheeses, cured meats, prepared foods and artisan products Di Bruno Bros. at The Franklin exudes the same bustling, shoulder-to-shoulder energy that has been a part of company culture since founders Danny and Joe Di Bruno manned the counters at the original Italian Market location. For the busy professionals and families of the neighborhood, this shop includes a full-service European-style coffee counter, signature products including olive oils and private label coffees, and an extensive selection of prepared foods to-go.